Everybody Has a Story | What’s Yours?
This might sound a little cheesy, but one of the most ‘cathartic’ things you can do is to write down whatever it is you’re bottling up inside. It may be enough to be the source of a steady supply of content for blog posts or it could be enough to fill a novel, maybe an entire series of novels. Rest assured there will be critics, but also rest assured there will be many more that will find value in your unique story. It can be the sharing of hard learned life lessons and the wisdom they bestowed upon you or a unique skill that you feel compelled to share with others, whatever the motivation there is great value in the shared human experience!
Book or Blog
So depending what form your writing will take, you may need your own blog/website or you may need to open a self-publishing account with Amazon’s KDP or Lulu.com. If you want to start your own blog but lack the know how, we can help you get set up with your own blog spot. We can discuss the differences between a WordPress or Wix.com site, there are pros and cons to both, and we can also help you with getting set up with your own KDP or Lulu account and how to format text for either.
Some that decide to write a book realize that although they may have a compelling story to share they may not possess the skill to actually write their story. We can help you with this as well, we offer ghost writing services and can take your manuscript outline and flesh it out for you as well as format it and edit it for publishing. If this sounds like you, don’t hesitate to reach out for more details on what we can do to help to get your manuscript in print. You can either leave your inquiry in the comments section or email us directly at email@example.com
Content is King
If you decide a blog is the right fit for you then you must understand that ‘content is king’. Content is the secret sauce that ultimately brings you your audience and helps you form your own unique online community. That being said, not just any content will do, it must be content that brings value to the reader. Holding a reader’s attention for more than a minute is more difficult than ever and the single biggest factor that keeps a reader glued to your content is its value.
Readers are more skilled than ever at determining rather quickly if you are helping them solve an issue or simply trying sell them something they may not be interested in. The point is, you need to write with purpose and sincerity if you want to develop a following, lame attempts at manipulation for the purpose of making a quick buck are quickly sniffed out and result in an interest in your blog or website evaporating in an instant.
In addition, your content length and substance are key as well to getting ranked on search engines and moving up the ladder in search results. By substance here I am referring to your use of key words and key search terms. After deciding on your niche that you will be writing about, you will need to do some research into what the most used key words are when people are searching for content similar to yours online. There are many tools available for this kind of research, some offer free versions that allow you to perform very basic searches which may be fine in the beginning stages, but as you progress and begin to see results you will likely want to invest in one of the many tools for determining great search terms and key words to build your SEO.
The length of your content is also very important. Posts that were in the area of about 1,000 words were the most effective for the last several years and still are, but there does seem to be a trend where longer content is becoming more desired by search engines and readers alike. Articles ranging from 1,000 to as many as 5,000 words are beginning to rank very well in search results for many subjects, obviously with content of this length some quality research will be needed to ensure the quality of the end product.
A great tool, by the way, that allows you to both research top key words and search terms and host multiple websites or blogs and that I use personally for my hosting service is Wealthy Affiliate. Now just so you know, I personally do not participate in affiliate marketing but their hosting service, key word search tools and content builder tools are world class and a great value, period!
What Drives You?
Before you get started do a little soul searching and determine what really interests you in writing. If it’s writing itself than by all means write, but for some it may be more the idea of simply developing an online following for the sake of having an online business. If your main interest is the latter than consider outsourcing your writing to a professional. Hiring a ghost writer to write a book is relatively easy nowadays and buying content from content writers is fairly easy as well. If writing isn’t a passion, outsourcing it will free you up to pursue the business aspect of your online endeavors.
Ultimately, as more content and communities develop online try and keep in mind… ‘the more things change the more they stay the same.’ in the end it’s about relationships and networking with others. Those that don’t lose site of the ‘human factor’ tend to fair better because they come across to their audience as more sincere and engaged and that still resonates with people. Remember too that even if you don’t have the drive or desire to create content yourself and you outsource it, you can still infuse your personality and influence into your content by partnering with a writer that you communicate well with and can build a great rapport with so that the message and feel you intended are felt. So you decide, self-publish or have your own blog, just tell your story!